The Hotel Association of Canada (HAC) is the exclusive national organization representing corporate hotel companies, ownership groups, provincial and regional hotel associations, and independent hotels.
The HAC drives advocacy success on targeted issues that matter most to the hotel industry and delivers member value and engagement through powerful industry programs and services designed to strengthen the hotel industry across Canada.
Hotel companies will be asked to identify as either a “brand,” “management company” or “ownership group”. Many hotel companies fall into several of these categories, but are rarely an even split. Members will be asked to apply for membership in the category that best reflects the majority of their business.
The direct corporate member fees for brands remain unchanged from the previous model $1/room/year (minimum of $8,750, maximum of $16,000).
In addition, brands will also act as a collector for HAC by applying an opt-out license fee of $2/room/year to each of its licensed properties. This amount will be collected and remitted to the Association.
Brands in good standing (paying both direct membership fees and supporting the license fee application) will have the ability to run for 6 allocated Board of Directors seats.
Ownership companies that are sizable enough (defined as operating in more than one province, or if operating in one province alone, are prepared to support both the provincial and national associations) are eligible to apply for direct corporate membership, but on one condition: 80% of their properties must contribute to the new $2/room/year license fee.
If this condition is met, ownership companies can secure a direct corporate membership at the rate of $5,000 per year (lower than previous years) in recognition of the property contribution. If 80% compliance is not met, then direct membership is not allowed.
The added benefit for members to pay the $2/room fee is that local properties can now join the Association and receive benefits. This will include access to member pricing, communications, conference participation, access to policy committees and data/trends.
There will be 5 Board of Directors seats reserved for this group.
The fees for management companies remains unchanged from the previous model, with one exception. If 80% of properties managed by the company have paid the non-voting membership dues to join HAC via a Brand or Provincial Member, then the base Corporate Member fee of $8750 will apply. If 80% is not reached, member fees will be calculated as they were historically at a rate of $1/room/year (minimum of $8,750, maximum of $16,000).
In addition, management companies will have the ability to run for 3 allocated seats on the Board of Directors.
The fees for provincial hotel associations remain unchanged from the previous model, however provincial hotel associations will also be asked to act as a collector for HAC by applying an optional $2/room/year fee to each of its independent hotel members. This amount will be collected and remitted to HAC.
Provincial hotel associations in good standing (paying both direct membership fees and supporting the independent fee application) will have the ability to run for 6 allocated seats on the Board of Directors.