HAC Welcomes Adrienne Foster as Vice-President of Policy & Public Affairs

The Hotel Association of Canada (HAC) is pleased to announced the appointment of Adrienne Foster as Vice-President, Policy & Public Affairs.


As Vice-President, Adrienne will spearhead the industry’s recovery efforts including a focus on public policy that supports tourism and hospitality growth, urgency and attention on the labour crisis and ensuring a level playing field amongst all accommodation providers.


Adrienne has been championing the travel industry in Canada for over ten years. With both public and private sector experience, she brings an in-depth understanding of policy development, the machinery of government and government relations to the role.


Since 2016, Adrienne was the Director of Strategy & Corporate Planning at Destination Canada’s Ottawa office where she worked with Parliamentarians and government officials in key departments on travel industry issues. Prior to this role, Adrienne worked at the Tourism Industry Association of Canada (TIAC) as Director of Research & Public Affairs, where she developed an extensive industry network and advocated on policy issues including increased investments in global marketing, aviation cost structure, visa policy and labour issues.


Adrienne will start in December 2021.


Press Release