Elizabeth Tobin

Elizabeth (Smith) Tobin

Manager, Communications

Currently on Maternity Leave

Elizabeth (Smith) Tobin is an accomplished public relations and brand experience specialist with 11 years of professional experience in strategic communications for top-tier Canadian associations. Elizabeth joined HAC in the fall of 2017 to bolster digital communications and ensure the industry is represented with a strong and engaged voice, with a focus on strengthening member communications and building a strong external brand for the association.


Prior to joining HAC, Elizabeth served as the Manager of Communications at Fertilizer Canada – a national industry association – where she led a comprehensive corporate rebranding effort and overhauled the organization’s communications and marketing activities.


Elizabeth holds a Bachelor of Arts from the University of Ottawa and a diploma specializing in public relations from Algonquin College. During her time as a student, Elizabeth led a fundraising campaign that raised over $10,000 for the International Charity for Africa, a charitable organization that delivers community-level poverty alleviation support through small enterprise economic development.

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