Anick is a senior business leader with over two decades of experience helping brands drive business growth using market insights and business technology to optimize customer experiences.
Over the course of her 16-year career at LoyaltyOne, Anick held leadership positions in business development, strategic partnerships, product management, consumer marketing and corporate strategy, providing her with a well rounded-view of organizational needs. Her most recent accomplishments include the design and launch of a digital marketing program which expanded and enhanced the value proposition, leading to greater consumer engagement levels.
Anick’s professional experience extends beyond Canada, as she served among an advisory team responsible for scaling a newly launched loyalty program in Brazil. In this role, she consulted on matters related to customer acquisition & growth, regional expansion strategies and partner management, contributing to the program’s success in achieving its membership targets, acquiring partnerships among the country’s leading brands and expanding to five regions within the nation.
As the Managing Director at Green Key Global, Anick will be responsible for driving strategic company growth in a period of rapid expansion through effective strategic planning, by optimizing operational efficiencies and by excelling in customer relationships.
Anick is a graduate of Concordia University in Montreal, where she obtained a Bachelor of Commerce in Marketing. She is passionate about social causes, is an avid skier and enjoys spending time outdoors with her husband and three children.