Hotel Hill Day
On October 5, 2017, HAC hosted #HotelHillDay. This significant advocacy event brought over 30 industry leaders from across Canada to Ottawa for meetings with more than 60 federal decision makers. The primary objectives of HACís Parliament Hill Day were:
- To raise the profile of HAC and Canadaís hotel sector.
- To build awareness of the issues of importance to our members.
- To inform and educate Members of Parliament, Senators and other key political decision makers.
HAC promoted two key issues of importance during its Hill Day: 1) Labour Supply Shortages and 2) The Short Term Rental Industry. The associationís messages were well received on all sides of the House of the Commons, as well as within the Senate, with many indicating their willingness to offer support as we move forward.
Highlights of the day included a rare discussion and photo opportunity with Prime Minister Justin Trudeau, a kick-off breakfast with Blake Richards, Official Opposition Shadow Cabinet Secretary for Tourism, and a luncheon keynote address from the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism.
Delegates met with a number of high-level Members of Parliament throughout the course of the day, including the Hon. Geoff Regan, Speaker of the House of Commons; Mr. Rodger Cuzner, Parliamentary Secretary to the Minister of Employment, Workforce Development and Labour; Ms. Alaina Lockhart, Parliamentary Secretary for Small Business and Tourism; and Mr. John Nater, Official Opposition Shadow Cabinet Secretary for Interprovincial Trade and the Sharing Economy. Meetings were also held with chief policy advisors to the Minister of Finance and the Minister of Innovation, Science and Economic Development.
Of special note, during Question Period, Mr. Terry Beech, MP for Burnaby North-Seymour (BC) rose to welcome HAC delegates in the House of Commons and acknowledged the hotel industry as an integral part of Canadaís economy.
Social media engagement included a special Twitter hashtag #HotelHillDay, which was viewed by more than 150,000 Twitter users and reached 58,000 Twitter accounts. In addition, a prominent transit shelter advertisement was placed just outside Parliament Hill, showcasing the need for fair rules for the short-term rental industry.
On all accounts, HACís Parliament Hill Day was a huge success. Two key objectives were achieved: the association and the industryís profile was strengthened, and traction was generated on the industryís key advocacy issues. The association is very well positioned to build on this momentum.
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